The Hippieque | #BeTheirSuperHero
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Monday, October 24, 2016

#BeTheirSuperHero Tag

Monday, October 24, 2016

BeTheirSuperhero Too!


#BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too!

Shot by: Harshit Sohu | Music by: Anshuman & Hrishitaa | Video editing by: Antich

 

The Diwali campaign that got your massive love and support in 2015 is back! Last year, you all really made a big difference by pledging to #BeTheirSuperhero and sharing your own pet’s pictures and the love you have for your little best friends. This year, as Diwali is just around the corner, we bring out the big guns (rather the cute guns) and urge you to celebrate this festival of lights, noise-free.

Last year, the dogs had a special message for you’ll and this time us (the dog owners and the dog lovers) have a message for our four-legged superheroes who’re in our homes or even outside on the streets! For all the times they were our superhero…we thank them and pledge to step up our game this Diwali and be their shields!

Make sure you share the video and spread the word so like last year, this year you #BeTheirSuperhero too!

Thanking all the dogs and the dog owners who came together to be a part of this campaign and everybody who actually cares for our little fellas during Diwali. Wishing you all a joyous Diwali!

Big love!

Friday, October 23, 2015

#BeTheirSuperHero



Dog-2-Figo Dog-3-Gunda Dog-4-neo

dog-5-xeena-change Dog-6-drogo Dog-7-Thea Dog-8-meenal end-dog

 

Directed, Produced and Music by Hrishitaa Sharma | Video Edited by Ravi Java | Agency: Kreaserv

 

I promised you all that The Hippieque is coming up with a Diwali campaign soon, and here I am keeping my word. This Diwali, I will not tell you how to dress up, I will not tell you what’s trending in ethnic wear or even how to create an ethnic ensemble from your current clothes. But I will address the elephant in the room (or should I say ‘Dog’ in the room). Every year countless number of animals get affected during our festivities of Diwali. Among them is the man’s best friend. But what is a man doing to comfort them that day?

Every year while we are getting ready for the festival of lights,
We forget to notice our dog’s plight.
We see their remorseful eyes but we shrug it off with a cuddle
And the poor dog is left all alone in this hurdle.
They hide under the bed or curl away in a corner,
They still wag their tail for the happiness of their owner.
A sound of a cracker makes them scared for their life,
With disorientation, deafness, loss of appetite, how will they survive?
We have no right to call ourselves a dog lover or an animal person
Till we do our bit for this impact to lessen.

So make the right choice here and make Diwali what it’s really meant to be – a celebration of lights and not devastation of animal lives. Because you know, if the roles were reversed, they’d do it for you!
#BeTheirSuperHero

PS: HAPPY DIWALI everyone! Thanking all the 11 dogs and their owners for their support. And thanking every one in advance who choose to #BeTheirHero this Diwali.