The Hippieque | Heart of Hippieque
The Hippieque | Heart of Hippieque
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Heart of Hippieque

Wednesday, August 15, 2018

What Keeps Them Going


Happy Independence Day

From 15th August 1947 to 15th August 2018 it's been a long journey for India. As a nation, we have accomplished many things and failed abundantly too. Today we commemorate the 72nd anniversary of our nation's Independence and while I can list down a hundred and one things that are wrong in our country, I choose to salute those that are right. When you fall in love with someone, it's hard to see their flaws. The soldiers and officers of the Indian Armed Forces love their country and despite all the political power shift, the media portrayal and many other atrocities,...

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Monday, January 9, 2017

How To Win In 2017


How to win in 2017

If I were to go with the memes I saw during the last leg of 2016, I'd say it was a pretty shitty year for the most of us. Again, the basis of this theory is what people have put out there in the mighty universe a.k.a social media. In my honest opinion the year had given me countless moments to be thankful for but also enough reasons to 'like' an anti-2016 meme floating out there (no kidding!). For people like you and me who consider themselves WIP, I'd say a new year is another opportunity of brushing off all our...

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Monday, October 24, 2016

BeTheirSuperhero Too!


Shot by: Harshit Sohu | Music by: Anshuman & Hrishitaa | Video editing by: Antich   The Diwali campaign that got your massive love and support in 2015 is back! Last year, you all really made a big difference by pledging to #BeTheirSuperhero and sharing your own pet's pictures and the love you have for your little best friends. This year, as Diwali is just around the corner, we bring out the big guns (rather the cute guns) and urge you to celebrate this festival of lights, noise-free. Last year, the dogs had a special message for...

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Monday, August 29, 2016

Not My First But My Best – Lakme Fashion Week Winter Festive ’16


Kareena Kapoor Khan for Sabyasachi

[caption id="attachment_16252" align="alignnone" width="680"] Kareena Kapoor Khan for Sabyasachi[/caption]   The madness takes place twice a year and I am glad to say that 'I am not a new victim of this!' Lakme Fashion Week has always been something I look forward to as there is so much creativity, drama and inspiring people you get to meet. Apart from months of preparation from the designer's side there are so much efforts put together from so many teams. Right from the logistic team, to the choreographers, models, PR people and basically everyone who is not coming to just 'attend' the show! And this time...

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Friday, October 23, 2015

#BeTheirSuperHero


  Directed, Produced and Music by Hrishitaa Sharma | Video Edited by Ravi Java | Agency: Kreaserv   I promised you all that The Hippieque is coming up with a Diwali campaign soon, and here I am keeping my word. This Diwali, I will not tell you how to dress up, I will not tell you what’s trending in ethnic wear or even how to create an ethnic ensemble from your current clothes. But I will address the elephant in the room (or should I say ‘Dog’ in the room). Every year countless number of animals get...

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