Friday, October 23, 2015
Directed, Produced and Music by Hrishitaa Sharma | Video Edited by Ravi Java | Agency: Kreaserv
I promised you all that The Hippieque is coming up with a Diwali campaign soon, and here I am keeping my word. This Diwali, I will not tell you how to dress up, I will not tell you what’s trending in ethnic wear or even how to create an ethnic ensemble from your current clothes. But I will address the elephant in the room (or should I say ‘Dog’ in the room). Every year countless number of animals get affected during our festivities of Diwali. Among them is the man’s best friend. But what is a man doing to comfort them that day?
Every year while we are getting ready for the festival of lights,
We forget to notice our dog’s plight.
We see their remorseful eyes but we shrug it off with a cuddle
And the poor dog is left all alone in this hurdle.
They hide under the bed or curl away in a corner,
They still wag their tail for the happiness of their owner.
A sound of a cracker makes them scared for their life,
With disorientation, deafness, loss of appetite, how will they survive?
We have no right to call ourselves a dog lover or an animal person
Till we do our bit for this impact to lessen.
So make the right choice here and make Diwali what it’s really meant to be – a celebration of lights and not devastation of animal lives. Because you know, if the roles were reversed, they’d do it for you!
PS: HAPPY DIWALI everyone! Thanking all the 11 dogs and their owners for their support. And thanking every one in advance who choose to #BeTheirHero this Diwali.