The Hippieque | Little hipster <3 little chic!
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Monday, October 24, 2016

#BeTheirSuperhero Too!

#BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too! #BeTheirSuperhero too!

Shot by: Harshit Sohu | Music by: Anshuman & Hrishitaa | Video editing by: Antich


The Diwali campaign that got your massive love and support in 2015 is back! Last year, you all really made a big difference by pledging to #BeTheirSuperhero and sharing your own pet’s pictures and the love you have for your little best friends. This year, as Diwali is just around the corner, we bring out the big guns (rather the cute guns) and urge you to celebrate this festival of lights, noise-free.

Last year, the dogs had a special message for you’ll and this time us (the dog owners and the dog lovers) have a message for our four-legged superheroes who’re in our homes or even outside on the streets! For all the times they were our superhero…we thank them and pledge to step up our game this Diwali and be their shields!

Make sure you share the video and spread the word so like last year, this year you #BeTheirSuperhero too!

Thanking all the dogs and the dog owners who came together to be a part of this campaign and everybody who actually cares for our little fellas during Diwali. Wishing you all a joyous Diwali!

Big love!

Friday, October 21, 2016

#Pump Up The Basics!

Bump Up The BasicsBump Up The BasicsBump Up The BasicsBump Up The Basics

Bump Up The BasicsBump Up The Basics Bump Up The Basics

Photography: Vincent King || Sneakers: Adidas Originals Superstars | Skort: Koovs | Top: Hippieque | Ring: Thrifted


I’ve never been the great minimalist when it comes to my personal style (for those who really know me, know this very well about me!). Perhaps I never grew out of the ‘dressing up’ phase. But all said and done, I do understand the essentials of basics; speaking of which one needs to own a good pair of white sneaks! I know Adidas Superstars are no new launch but somehow like half a billion people around the globe, I’m a huge fan of them!


Sticking to my vibrant palette, I choose a cut-out coral top and paired it with this skort (yes, that’s a thing now!). You could style this skort with a monochrome top as well but (like in life) I chose colour! To keep up with the atheleisure trend just make sure to take stripes and pair them up with the right kind of sneakers. Yes, that’s my secret to rocking this trend! If you’ve already got your hands on these Superstars, then take inspiration from some guys who really style them a level up! (Like me!)

Style them with your gym clothes like it’s the norm!

Goes well with military green and short skirts!

Missing NY extra today 😒 #sickofboston

A photo posted by Joyce Dahjung Yoo (@bundleofj0yce) on

Pair em’ up with your go-to LBD!

Work it with some prints!

Accessorise them with your cape!

Oh Sunny Day … β˜€οΈβ˜€οΈβ˜€οΈ #Georgetown

A photo posted by Surelee Joseph Shah (@sureleejoseph) on

They are also the best buds of your ripped jeans!

Monday, October 10, 2016

#Reverie Reign – #HippiequeTravels To Palolem (Goa)

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Photography: Harshit Sohu || Shoot location: Ciarans (Palolem) || Outfit: Hippieque | Floral head gear : Topshop

Goa is not just a destination, it’s a state of mind! From rhythmic ocean waves to soothing sand manicures, friendly locals to raging firangs…this place really has it all. This post was unconsciously tucked away in one of the “shoot folders.” Only when I was planning my next Goa trip did I remember to visit these pictures and finally decided to blog. So it’s safe to say that this post is a reverie flashback!Β After a peaceful stroll at the white sand beach of Palolem, I got back to my comfortable beach view hut at the CiaransΒ and decided to do a quick photo shoot.Β Impromptu shoots are the best!

This post is also my very first #HippiequeTravels post! Personally, my favourite part of Goa is a small beach called as Palolem located in South of Goa. This beach use to be one of not-so-known beaches 5-6 years back and thus was an untouched paradise. Today it’s the cool concoction of Baga street madness with Ashwem’s beautiful sand stretch. Palolem has it’s own street shopping lane before you enter the beach (Pro tip: Haggle the hell outta the vendors) and it also has some amazing on-the-beach shacks/bars that will guarantee the best night of your life (I vouch for it!). Palolem also has Silent Noise – The Club, it’s India’s first club that has an all head-phones party! So you come to the club, put on a pair of headphones, select the kind of music you want to groove to and watch other people do the same. The coolest part is when you take off your head phones and watch people around you go crazy with absolutely no music! LOL. Here are few other reasons why I love South Goa over the over-commercialized North Goa.

It’s drop dead beautiful white sand beach

With cute eateries/bars with cool graffiti walls (calling all the art junkies)

You can enjoy your poison and still feel like you’re in heaven!

You can rent out a float and chill on the gentle waves

Killer location for photo shoots a.k.a making digital memories!

So since we’re on the verge of bidding the dreadful monsoons goodbye. I have booked my tickets for Goa in the coming month. See ya there amigos!

Monday, September 5, 2016

#When In Doubt, Denim It Out!

Denim it out Denim it out Denim it out Denim it out Denim it out Denim it out

Photography by Vincent King | Sexy Model Credits : Goofy ‘The Golden Retriever’
Shoes: Adidas Originals Superstars | Distressed denims: Thrifted | Plaid singlet: H&M | Denim dacket: Asos| Choker: Forever21


If you find a girl who lives in her jeans then just marry her! I’d like to believe that girls who opt for denims over anything else are more composed in life. They have that stability with a hint of adventure that makes them irresistible. Now before you think this is a ‘paid’ blog post for Levi’s or diesel, lemme say NO, it’s not! Denims are a state of mind, a beautiful, adventurous and wild state of mind that every girl should be in.

With the denim-on-denim trend hitting the streets since a while now, I couldn’t think of a cooler go-to style!Β So I thought let me put together a fundamental denim-on-denim look that can be worn for picnic, shopping, to friend’s house, movies… basically anywhere!

All you need-

1) Well fitted pair of denims (the more distressed the better!)
2) A plaid shirt/ singlet (because plaid is another chic trend that is going no where any time soon)
3) A white pair of sneakers (what’s better than the Adidas Originals superstar?)
4) A black choker ( Again a HUGE trend right now!)
5) Denim state of mind!

This is pretty much the simplest look to nail all the current trends. Even Mr.Goofy approves! (Yes, I am aware that my dog looks cuter than me) So hope you’ll go back to your throwback days and motivate yourself to fit into your favourite pair of jeans because – when in doubt, just denim it out!

Monday, August 29, 2016

#Not My First But My Best – Lakme Fashion Week Winter Festive ’16

Kareena Kapoor Khan for Sabyasachi

Kareena Kapoor Khan for Sabyasachi


The madness takes place twice a year and I am glad to say that ‘I am not a new victim of this!’ Lakme Fashion Week has always been something I look forward to as there is so much creativity, drama and inspiring people you get to meet. Apart from months of preparation from the designer’s side there are so much efforts put together from so many teams. Right from the logistic team, to the choreographers, models, PR people and basically everyone who is not coming to just ‘attend’ the show!

And this time around I too attended the fashion week with a mission on my mind – keeping up with the MissMalini fashion squad! So slaying like a girl boss was my only option. It all started when I was to interview the designer maven Tarun Tahiliani before his opening show at LFW. He was one of the designers I had never met and if you see him from far away, you will not peg him to be a chillian-like-a-villian kinda guy. But like always the universe surprised me and how!


Tarun’s show was spectacular to say the least and I was so excited to see how the rest of the days will go if the opening show was THIS good! So for the next day I got all dressed up to officially see all the shows back to back and enjoy all the madness in between.

Shoes- Adidas Originals Superstars | Skirt - | Cold shoulder top - H&M | Choker - gifted

Shoes- Adidas Originals Superstars | Skirt – | Cold shoulder top – H&M | Choker – gifted

That day I also met the gorgeous Lara Dutta BhupatiΒ and had a fun chat with her:

Besides the interview there were some shows that were the major highlights of the day. Aartivijay Gupta‘s gorgeous pastel vibes, Doodlage‘s funky patch-work, Gaurang Shah‘s celebration of the great Indian spirit and Suhani Pittie‘s inspiring ‘Nowhere people’ collection really hit the spot. (Hope you guys saw my live updates on Snapchat and Instagram).

The fashion week was racing and before I could blink, came the last day of the show with all the amazing designers and Sabyasachi as the grand finale. So I decided to dress the part, by wearing something I designed myself a while back from my mom’s old shawl.

OOTD: Shoes- Adidas Originals Superstars | Skirt- The Hippieque | Body chain: Top Shop (Dubai) | Shirt: Marks & Spencer

OOTD: Shoes- Adidas Originals Superstars | Skirt- The Hippieque | Body chain: Top Shop (Dubai) | Shirt: Marks & Spencer

And the skirt was a big hit! Even Shilpa Shetty KundraΒ complimented me on the skirt (she got me blushing!). Even though I knew that I will see more than enough people wearing the superstars but I choose comfort over standing apart from the crowd (sue me! Meh.)

Started the last day with a super cool chat with Illeana D’cruz:

And then Prachi Desai:

And no, interviewing celebrities was not even on my list of to-do things just FYI. The interviews were like a snack break in between the shows where I got feasting on the show stopper’s dress! The shows that I absolutely loved were Riddhi Mehra, Swati Vijayvargie, Anushree Reddy and the quirky Kunal Rawal. Speaking of Kunal, I shared a rather cozy moment with him and his show stopper – Ranbir Kapoor (burnnnnn ladies! BURRN!)

I swear to god I wished this interview never ended!

Right after the show I rushed back upstairs to quickly change for a much bigger cause than Ranbir’s hug – Sabyasachi’s grand finale! So I ditched the traditional-school-girl look and got my glam mode on in this number.

Shoes: Top Shop (Dubai) | Skirt worn as a dress: Thrifted | Hair - Esther | Makeup - Eshwar Log

Shoes: Top Shop (Dubai) | Skirt worn as a dress: Thrifted | Hair – Esther | Makeup – Eshwar Log

Since I had no time to prep my closet up with LFW approved clothes, I hung an old pleat skirt as a one-shoulder dress and added these tan peep-toes and voilaaa! Ready for my second row seat (which is a HUGE deal just FYI) at Sabyasachi’s grand finale.

Stage at Sabyasachi Grand Finale

Stage at Sabyasachi Grand Finale

The show began with a 40 piece orchestra from the Symphony Of India Orchestra which played live during the entire show. As the stage lit up with models glittering in Sabyasachi magic, I had more than just butterflies in my stomach.

And then came the moment we were all waiting for –Β Kareena Kapoor KhanΒ looking glorious in a masterpiece of an attire. Impeccably regal and glowing, the stage could have gone brighter with Ms Kapoor’s charms.

Kareena Kapoor Khan for Sabyasachi

Kareena Kapoor Khan for Sabyasachi

And this fairy tale ended soon but the memories of such a spectacle will always be in my heart!

Kareena Kapoor Khan for Sabyasachi

Kareena Kapoor Khan for Sabyasachi

Wednesday, August 3, 2016

#Molten Musings

Molten Musings Molten Musings Molten Musings Molten Musings

Top: Zara | Charm choker: Hippieque | Leather sling: Zara | Skirt: Thrift shop | Sneakers: Adidas Originals


I am a huge fan of cinching silhouettes as I believe in the notion – if you got it, you flaunt it! But sometimes, it’s good to slip into something loose and comfortable. This post was shot during Lakme Fashion Week Summer Resort ’16 whenΒ I needed all the comfort (and fashion) in the world to survive the fashion frenzy around me. Cold shoulder tops are all the rage right now and that’s what instantly came to my mind while dressing up for the day. This glazed skirt featuring a thigh-high slit, had been lying in my closet since ages, as it’s not exactly a number you’d wear on a normal day (chances of getting a comment as ‘OTT’ would be higher than someone appreciating it!) So LFW was my only shot and I took it! I accessorised it with a black leather sling bag and a pair of wedged Adidas Originals. A charmed statement choker, which I had made a while back, brought a little boho touch to the look.


This look made me a complete head turner, sitting first row for some stunning shows that day. While most of you are already a pro at styling the cold shoulder trend, here are couple of tips to keep in mind (because why the hell not!)


1. Layer it with some amazing baubles

2. Keep it casual with a good pair of denims

3. Interesting back is a huge plus point

Details of the latest outfit post on

A photo posted by Ines B. (@twashion_com) on

4. Keep it preppy with a lovely print!

So go on and have some fun with the cold shoulder trend and always remember…

The world is your runway and you’re a supermodel!